Manama, Bahrain: UFI, The Global Association of the Exhibition Industry, has officially opened registrations for its 93rd UFI Global Congress, scheduled to take place from 2–5 November 2026 in the Kingdom of Bahrain. The prestigious global event will be hosted at Exhibition World Bahrain (EWB), in partnership with the Bahrain Tourism and Exhibitions Authority (BTEA), marking a significant milestone for the region’s growing role in the international business events sector.
Recognised as one of the most influential gatherings in the global exhibitions calendar, the UFI Global Congress brings together senior decision-makers, venue operators, organisers, suppliers, and thought leaders from across the world. The congress serves as a key platform for networking, collaboration, and strategic discussions focused on shaping the future of the exhibition and business events industry.
Bahrain to Host UFI Global Congress for the First Time
The selection of Bahrain as the host destination for the 93rd edition reflects UFI’s confidence in the country’s expanding capabilities as a global exhibitions hub. The decision follows a detailed review by UFI’s executive committee and board, which evaluated regional developments and the long-term potential of the Middle East market.
By bringing the congress to Bahrain for the first time, UFI aims to highlight the rapid transformation of the region’s exhibition infrastructure and its increasing relevance in global trade and investment flows. The event is expected to provide delegates with first-hand exposure to one of the most dynamic and fast-developing business events landscapes in the Middle East.
A Platform for Global Industry Collaboration
The UFI Global Congress is widely regarded as a cornerstone event for the exhibition industry, attracting hundreds of participants from across UFI’s global network. With more than 50,000 professionals represented through member organisations worldwide, the congress acts as a central meeting point for the exchange of ideas, industry insights, and future-focused strategies.
The 2026 edition will focus on key themes shaping the exhibitions sector, including digital transformation, sustainability, market expansion, customer engagement, and innovation in event delivery. Delegates will have the opportunity to participate in high-level discussions, panel sessions, and networking activities designed to strengthen international cooperation within the industry.
The congress also plays a critical role in fostering partnerships between organisers, venues, and service providers, enabling new business opportunities and cross-border collaboration in the global exhibitions ecosystem.
Strong Institutional Support and Regional Vision
Hosting the UFI Global Congress 2026, Bahrain Tourism and Exhibitions Authority (BTEA) and Exhibition World Bahrain have reaffirmed their commitment to positioning the Kingdom as a leading destination for international business events.
Sara Ahmed Buhiji, CEO of BTEA and Chairperson of Exhibition World Bahrain, expressed enthusiasm about welcoming the global exhibitions community to Bahrain for the first time. She highlighted that the event reflects Bahrain’s continued investment in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector and its ambition to deliver world-class experiences for international delegates.
She further noted that Bahrain’s modern infrastructure, strategic geographic location, and strong government support make it an ideal destination for hosting large-scale international gatherings such as the UFI Global Congress.
UFI Leadership Emphasises Industry Resilience
UFI leadership has underscored the importance of the Global Congress as a symbol of unity and resilience within the exhibitions industry. The decision to proceed with Bahrain as the host destination follows careful monitoring of global developments and regional conditions.
According to UFI, the congress represents the organisation’s core mission to bring together the global exhibition community and provide a platform that encourages dialogue, knowledge sharing, and collective growth. The association emphasised that the industry continues to demonstrate strong recovery and adaptability in response to changing global economic and geopolitical conditions.
Chris Skeith OBE, CEO and Managing Director of UFI, stated that the Global Congress continues to bring together the people and ideas shaping the future of the industry. He highlighted that Bahrain offers a unique and forward-looking environment where delegates can engage with emerging trends, build meaningful relationships, and explore new business opportunities.
Focus on Middle East’s Growing Exhibition Market
The 93rd UFI Global Congress is expected to shine a spotlight on the Middle East’s rapidly expanding exhibition and events industry. Over the past decade, the region has invested significantly in world-class infrastructure, positioning itself as a competitive destination for international conferences, exhibitions, and trade fairs.
Bahrain, in particular, has emerged as an important gateway for business in the Gulf region, supported by strong logistics connectivity, government-led economic diversification strategies, and a growing portfolio of international events hosted at Exhibition World Bahrain.
Delegates attending the congress will gain insights into the region’s evolving market dynamics, investment opportunities, and the role of exhibitions in driving economic growth and international trade.
Registration Now Open for Industry Professionals
Registration for the 93rd UFI Global Congress 2026 is now officially open to UFI members. The organisation has extended an invitation to more than 50,000 professionals across its global membership base, including exhibition organisers, venue operators, suppliers, and service providers.
The congress is expected to attract a strong international turnout, reinforcing its position as one of the most important annual events in the global exhibitions calendar. Participants will benefit from a comprehensive programme combining strategic discussions, expert-led sessions, and high-value networking opportunities.
Strengthening the Future of the Global Exhibition Industry
As the exhibition industry continues to evolve in response to technological advancements and changing market demands, the UFI Global Congress 2026 is set to play a vital role in shaping its future direction. The event will provide a platform for addressing key challenges, exploring innovative solutions, and identifying new opportunities for growth.
With Bahrain stepping onto the global stage as the host of this landmark event, the 93rd UFI Global Congress is expected to strengthen international collaboration and highlight the importance of exhibitions as a driver of global business, trade, and economic development.
