The UP International Trade Show (UPITS) 4.0 is set to take place from September 25 to 29, 2026, at the India Expo Centre & Mart, Greater Noida, bringing together businesses, international buyers, domestic buyers, investors and industry stakeholders on a common platform.
The fourth edition of the UP International Trade Show 2026 is being jointly organised by the Government of Uttar Pradesh and India Exposition Mart Ltd. The event is designed to strengthen trade, sourcing, investment and market-access opportunities for enterprises across Uttar Pradesh while providing participating businesses with opportunities to connect with buyers from India and overseas.
UP International Trade Show 2026 to Focus on Trade and Business Connections
The UP International Trade Show 2026 will operate around a three-dimensional buyer ecosystem covering International Buyers, Domestic B2B Buyers and Domestic B2C Buyers. This structure is intended to facilitate targeted business meetings and create opportunities for exhibitors to develop new commercial relationships.
The platform will bring together manufacturers, exporters, MSMEs, emerging businesses, industry leaders, investors and buyers across multiple sectors. Through exhibitions and business networking programmes, participating companies will have opportunities to present their products, technologies and services to a diverse audience.
According to the event’s official website, the 2026 edition currently lists benchmarks of 1,000+ exhibitors, 1,000+ B2B visitors, 1,000+ B2C visitors and 1,000+ sqm of gross exhibition area.
International Participation at UPITS 2026
International participation is expected to remain an important component of the UP International Trade Show 2026. The event currently features Austria, Belarus, Japan, Russia, Singapore and Vietnam as partner countries.
The international buyer programme is aimed at creating stronger connections between Uttar Pradesh businesses and overseas markets. Hosted buyers and structured B2B matchmaking are expected to provide participating exporters and manufacturers with opportunities to explore sourcing partnerships, distribution arrangements and potential business collaborations.
The international component also supports the wider objective of positioning Uttar Pradesh enterprises within global supply chains and expanding their access to international markets.
Wide Range of Industries to be Represented
The UP International Trade Show 2026 will showcase products, technologies and services from a broad range of industries. Key sectors include IT and electronics, textiles and handlooms, agriculture and food processing, handicrafts, automobiles and electric vehicles, pharmaceuticals and healthcare, chemicals, engineering and infrastructure, renewable energy, logistics, retail, tourism and hospitality, sports and toys.
The diversity of sectors is expected to make the exhibition relevant to buyers and businesses with different sourcing and investment requirements. From traditional manufacturing and handicrafts to emerging technologies and electric mobility, the event will provide a platform for enterprises operating across Uttar Pradesh’s industrial ecosystem.
ODOP and GI Products to Get Special Focus
A key feature of the UP International Trade Show 2026 will be its focus on One District One Product (ODOP) and Geographical Indication (GI)-tagged products. These initiatives are important in showcasing the distinctive products and manufacturing capabilities associated with different parts of Uttar Pradesh.
MSMEs, emerging enterprises and export-oriented industries will also receive significant attention during the exhibition. By bringing these businesses into direct contact with domestic and international buyers, UPITS aims to create opportunities for product discovery, sourcing and market expansion.
The focus on ODOP and GI products also gives participating enterprises an opportunity to highlight traditional craftsmanship and region-specific products alongside modern industrial and technology offerings.
Business Networking and B2B Matchmaking
The business programme at the UP International Trade Show 2026 will extend beyond conventional exhibition participation. A hosted-buyer programme and structured B2B matchmaking are planned to support meaningful interactions between exhibitors and prospective buyers.
These activities are expected to help companies identify relevant business contacts and discuss potential commercial opportunities. For exporters and manufacturers, direct engagement with international buyers can provide a platform to understand market requirements and explore opportunities outside India.
Domestic B2B buyers will also form an important part of the event’s ecosystem, creating opportunities for manufacturers, suppliers, distributors and service providers to establish new business relationships within the Indian market.
Knowledge Sessions and Cultural Programmes
The UP International Trade Show 2026 will also feature a range of programmes beyond business networking and product displays. The event schedule includes knowledge sessions, cultural programmes, live performances, awards, a fashion show celebrating Uttar Pradesh’s heritage and a laser show.
The combination of business and cultural programming is intended to provide visitors with a broader experience of Uttar Pradesh’s industrial, commercial and cultural identity. The cultural elements will also offer exhibitors an additional platform to showcase the state’s heritage and creative industries.
UPITS 2025 Set a Large Participation Benchmark
The growing importance of the UP International Trade Show 2026 can be viewed against the scale recorded during the previous edition. According to figures reported by the official UPITS website, the 2025 edition recorded 2,228 exhibitors, 525 international buyers from 85 countries, 1,40,735 B2B buyers and 3,66,364 B2C visitors.
These figures demonstrate the scale of participation achieved by the exhibition in its previous edition and provide a reference point for the continued development of UPITS as a trade and business platform.
The presence of international buyers alongside a large domestic visitor base also highlights the exhibition’s dual focus on export opportunities and the domestic market.
India Expo Centre & Mart to Host UP International Trade Show 2026
The India Expo Centre & Mart in Greater Noida will serve as the venue for the fourth edition of the UP International Trade Show. The venue provides exhibition and business-event infrastructure suitable for large-scale trade fairs, conferences, buyer meetings and industry programmes.
From September 25 to 29, 2026, exhibitors and visitors will be able to participate in product showcases, business meetings, knowledge sessions and networking activities under one platform.
The Greater Noida location also provides connectivity to the wider Delhi-NCR business market, making the exhibition accessible to domestic companies, buyers and industry professionals.
UP International Trade Show 2026: Date, Venue and Organiser
The UP International Trade Show 2026 will be held from September 25 to 29, 2026, at the India Expo Centre & Mart, Greater Noida. The event is jointly organised by the Government of Uttar Pradesh and India Exposition Mart Ltd.
The exhibition will bring together businesses from Uttar Pradesh with international and domestic buyers, while also providing a platform for investors, entrepreneurs, manufacturers, exporters and industry professionals.
A Platform for Uttar Pradesh’s Global Market Ambitions
The UP International Trade Show 2026 comes at a time when businesses are increasingly seeking opportunities to expand beyond regional markets and build stronger domestic and international connections. By combining exhibition space, buyer programmes, B2B matchmaking, knowledge sessions and cultural programming, UPITS is designed to bring multiple aspects of trade and business development together.
For Uttar Pradesh-based manufacturers, MSMEs, exporters and emerging enterprises, the event provides an opportunity to present their capabilities to a broad audience. International buyers and domestic businesses, meanwhile, can use the exhibition to explore products and suppliers across a wide range of sectors.
