The 4th edition of the Uttar Pradesh International Trade Show (UPITS) 2026 has commenced at the India Expo Centre & Mart in Greater Noida, bringing together manufacturers, MSMEs, exporters, artisans, startups, investors and international buyers. The five-day trade exhibition is being held from 25 to 29 September 2026 under the theme “Ultimate Sourcing Begins Here.”
Jointly organised by the Government of Uttar Pradesh and India Exposition Mart Ltd. (IEML), UPITS 2026 is designed to strengthen Uttar Pradesh’s position as a global sourcing and business destination. The exhibition provides participating companies with opportunities to showcase their products, connect with buyers and explore domestic as well as international markets.
UPITS 2026 Brings Global Buyers to Greater Noida
This year’s UP International Trade Show 2026 is expected to feature more than 2,400 exhibitors, around 1.5 lakh B2B buyers, over 4.5 lakh general visitors and more than 550 international buyers from 85 countries. The scale of participation reflects the growing importance of the event as a platform for business networking, sourcing and market development.
The participation of international buyers also creates opportunities for Uttar Pradesh-based manufacturers and exporters to establish new commercial relationships. Through business meetings and sourcing interactions, participating companies can present their capabilities directly to buyers from different global markets.
Six Partner Countries Participate in UPITS 2026
The international focus of UPITS 2026 is further strengthened by the participation of Austria, Belarus, Japan, Russia, Singapore and Vietnam as partner countries. Their presence is expected to encourage international business interactions and provide avenues for sourcing, partnerships and potential collaborations.
The participation of these countries also adds an international dimension to the trade show, allowing businesses and visitors to gain greater exposure to global markets, products and commercial opportunities.
Wide Range of Industries Represented
Uttar Pradesh International Trade Show 2026 brings together businesses from a wide range of industries. Key sectors represented at the exhibition include agriculture, automobiles and electric vehicles, defence, electronics, pharmaceuticals, textiles, handicrafts, food processing, renewable energy, tourism and information technology.
The event also provides significant visibility to the state’s MSME ecosystem. Small and medium-sized businesses from different districts can use the platform to showcase their products, connect with buyers and explore new business opportunities.
A major focus is also being placed on products promoted through the One District, One Product (ODOP) initiative. The initiative highlights distinctive products associated with different districts of Uttar Pradesh and provides participating businesses with an avenue to reach a wider audience.
ODOC Adds a Culinary Dimension
A notable feature of UPITS 2026 is the introduction of the One District, One Cuisine (ODOC) initiative. The initiative brings the culinary heritage of Uttar Pradesh into the broader trade and business showcase.
By combining traditional food products and culinary specialties with manufacturing, handicrafts and other commercial sectors, the exhibition presents a wider picture of the state’s economic and cultural diversity.
B2B Meetings and Knowledge Sessions
Beyond the exhibition floor, the UP International Trade Show 2026 includes a range of business and knowledge-focused activities. B2B meetings are expected to facilitate direct interactions between exhibitors and prospective buyers, while country sessions can provide insights into international markets and business opportunities.
The five-day programme also includes knowledge sessions, fashion shows and cultural programmes, creating additional opportunities for visitors and participating businesses to engage with different aspects of Uttar Pradesh’s commercial and cultural ecosystem.
UPITS 2026 Strengthens Export and Sourcing Opportunities
For exporters and manufacturers, UPITS 2026 offers a platform to introduce products to international buyers and identify potential market opportunities. The presence of overseas buyers from 85 countries provides participating businesses with an opportunity to expand their business networks beyond traditional domestic markets.
The exhibition also highlights the capabilities of Uttar Pradesh’s MSMEs, artisans and startups, giving them greater visibility among buyers, investors and industry stakeholders.
Greater Noida Hosts Major Business Gathering
With the India Expo Centre & Mart serving as the venue, Greater Noida is hosting a major gathering of domestic and international business stakeholders during the five-day event. The venue provides space for exhibitors across multiple sectors to present products, conduct meetings and participate in various programmes.
As UPITS 2026 continues through 29 September, the exhibition is expected to remain an important meeting point for businesses from Uttar Pradesh and international sourcing communities.
Uttar Pradesh Expands Its Global Business Connect
The opening of the Uttar Pradesh International Trade Show 2026 highlights the state’s efforts to connect local businesses with national and international markets. With manufacturers, exporters, MSMEs, artisans, startups, investors and international buyers participating under one platform, the event combines trade promotion with networking and market development.
From industrial products and technology to handicrafts, food, textiles and ODOP offerings, UPITS 2026 provides a broad showcase of products and capabilities originating from Uttar Pradesh. Its international participation and extensive business programme further position the exhibition as a platform for exploring sourcing opportunities and building cross-border business connections.
As the fourth edition gets underway, the Uttar Pradesh International Trade Show 2026 is bringing together local enterprise and global commerce at Greater Noida, creating opportunities for businesses to showcase their strengths, connect with buyers and explore new markets.
