Event technology leaders Sitka and Jonas Event Technology (JET) have announced a strategic partnership aimed at delivering a more integrated, data-driven experience for event organisers. This collaboration combines JET’s powerful registration platform with Sitka’s mobile engagement app and advanced analytics capabilities, creating a seamless ecosystem for managing attendee journeys.
Bridging the Gap Between Registration and Engagement
Traditionally, event organisers have faced challenges in connecting registration data with real-time attendee insights. Through this new partnership, registration information from JET can now flow directly into Sitka’s engagement and analytics platform, providing a unified view of attendee behaviour before, during, and after events.
By consolidating these critical functions into a single workflow, organisers can now track, measure, and analyse participant interactions more effectively. This integration promises improved reporting, streamlined data access, and actionable insights that enable faster and more informed decision-making.
Simplifying Event Technology Stacks
The partnership also addresses a common issue in the events industry: fragmented technology stacks. Many organisers rely on multiple disconnected tools, leading to inefficiencies and data silos. Sitka and JET’s collaboration offers a practical solution, reducing complexity while enhancing data intelligence and operational efficiency.
“By uniting JET’s registration expertise with Sitka’s engagement and analytics capabilities, organisers now have a more comprehensive and value-driven solution,” said Sarah Cox, Managing Director of JET. “This partnership strengthens our core offerings and supports organisers in delivering seamless, successful events.”
A Shared Vision for Event Success
The partnership extends beyond technology integration. Both companies plan joint client outreach initiatives, coordinated product enhancements, and the rollout of integrated updates in the coming months. The goal is to provide practical, scalable solutions that meet the evolving needs of the events industry.
Will Bayne, CEO and Founder of Sitka, emphasized that the collaboration reflects a shared commitment to organisers: “Instead of competing, we chose to work together to simplify event technology, enhance data intelligence, and create a smoother experience for organisers and attendees alike.”
Impact on Event Organisers
Event organisers can expect:
- Seamless integration between registration and engagement tools
- Real-time analytics for informed decision-making
- Streamlined workflows and simplified technology stacks
- Enhanced attendee experiences with targeted engagement strategies
With the Sitka-JET partnership, the events industry moves a step closer to fully integrated, data-driven event management. This collaboration not only simplifies technology but also empowers organisers to deliver more impactful and engaging events.
