Easyfairs Nordic acquires Nordic Live Expo in a strategic move that significantly strengthens its position across the Nordic exhibition market. By taking full ownership of Nordic Live Expo, Easyfairs Nordic is expanding its footprint in Sweden, Finland, Norway, and Denmark while reinforcing its presence in key industry sectors such as technology, energy, and the public sector.
The acquisition represents another milestone in Easyfairs’ long-term growth strategy and reflects the company’s continued investment in building a stronger portfolio of high-value B2B exhibitions across the Nordic region.
Easyfairs Nordic Expands Presence Across the Nordic Region
Prior to the acquisition, Easyfairs Nordic was already a shareholder and long-term strategic partner of Nordic Live Expo. The transition to full ownership marks the next phase of collaboration between the two organisations and demonstrates Easyfairs’ commitment to expanding its influence within the Nordic exhibition industry.
With operations spanning Sweden, Finland, Norway, and Denmark, Easyfairs Nordic aims to create greater opportunities for exhibitors, visitors, and industry stakeholders by combining international expertise with strong local market knowledge.
Nordic Live Expo Brings Strong Portfolio of B2B Events
Nordic Live Expo has earned a strong reputation as one of the leading organisers of specialised B2B exhibitions in the Nordic region. The company is recognised for identifying emerging industries and successfully launching innovative event brands that cater to rapidly evolving business sectors.
Its portfolio complements Easyfairs’ strategy of developing industry-focused exhibitions that foster networking, business development, innovation, and knowledge sharing.
The acquisition enables Easyfairs Nordic to integrate a proven organiser with an established reputation for creating successful niche events.
Acquisition Strengthens Technology, Energy and Public Sector Events
One of the key benefits of the acquisition is the addition of several well-established exhibition brands to Easyfairs Nordic’s growing portfolio.
These include Stockholm Tech Show, Oslo Tech Show, Energimässan, and Lösningar för Offentlig Sektor, all of which serve as important meeting places for professionals across technology, energy, and public sector industries.
These exhibitions attract decision-makers, innovators, suppliers, government representatives, and business leaders, making them valuable platforms for networking, product launches, and industry collaboration.
Easyfairs to Support Future Growth of Nordic Live Expo
With complete ownership now secured, Easyfairs Nordic plans to accelerate Nordic Live Expo’s future growth by leveraging the company’s extensive international network and operational capabilities.
The organisation will provide access to its digital event platforms, marketing expertise, exhibition management experience, and global industry connections. This support is expected to enhance visitor experiences, increase exhibitor participation, and create additional opportunities for launching new event concepts across the Nordic market.
The acquisition also strengthens Easyfairs’ ability to expand successful exhibition brands into new markets while continuing to invest in innovation and sustainable event development.
Leadership Welcomes the Strategic Acquisition
Henrik Johansson, CEO of Easyfairs Nordic, described the acquisition as a natural evolution of an already successful partnership. He highlighted Nordic Live Expo’s entrepreneurial culture, innovative mindset, and proven ability to create successful exhibitions that meet evolving market demands.
Johansson noted that bringing Nordic Live Expo fully into the Easyfairs family creates new opportunities for long-term growth while strengthening the company’s leadership position within the Nordic exhibition industry.
Susanne Hallencreutz, CEO of Nordic Live Expo, also welcomed the transition, stating that full ownership reflects the strong strategic alignment between both organisations.
She emphasised that becoming fully integrated with Easyfairs will provide greater resources, international expertise, and expanded business opportunities that will benefit exhibitors, partners, visitors, and the wider business community throughout the Nordic region.
Growing Consolidation in the Global Exhibition Industry
The acquisition of Nordic Live Expo highlights the ongoing consolidation trend within the global exhibitions and events industry. As organisers continue to invest in strategic acquisitions and regional partnerships, companies are seeking to strengthen their market presence while offering broader event portfolios and enhanced customer experiences.
By combining local expertise with international resources, exhibition organisers can deliver larger, more specialised events that better serve evolving industry needs.
Easyfairs’ latest acquisition demonstrates its continued commitment to expanding across Europe and building a diverse portfolio of business events that support innovation, networking, and commercial growth.
Outlook
The acquisition of full ownership of Nordic Live Expo positions Easyfairs Nordic for continued expansion in one of Europe’s most dynamic exhibition markets. With an enhanced portfolio of leading B2B events, stronger operational capabilities, and access to global expertise, the company is well placed to drive innovation and create greater value for exhibitors and visitors across Sweden, Finland, Norway, and Denmark.
As demand for specialised business exhibitions continues to grow, the integration of Nordic Live Expo into the Easyfairs network is expected to strengthen the Nordic events landscape while supporting long-term growth across technology, energy, public sector, and other emerging industries.
