Hong Kong to Host New Global Luxury Exhibition Platform
The Hong Kong Tourism Board (HKTB) has signed a three-year Memorandum of Understanding (MoU) with Informa Markets to introduce a new international luxury exhibition platform called The Festival of Connoisseurs (TFOC). The partnership aims to bring globally recognized luxury exhibition intellectual properties (IPs) to Hong Kong while strengthening the city’s position as a leading destination for premium MICE tourism and international business events.
The collaboration will focus on attracting high-value international visitors, luxury brands, investors, and global business leaders through an innovative exhibition concept that combines tourism, luxury experiences, and international trade networking.
MoU Signing Ceremony Held in Hong Kong
The official signing ceremony for the partnership took place in Hong Kong on May 27 and was witnessed by Dr Peter Lam and Stephen Carter. The agreement was formally signed by Anthony Lau and Margaret Ma Connolly.
The strategic collaboration between HKTB and Informa Markets is expected to redefine luxury exhibitions in Asia by introducing a new format designed specifically for premium business events and high-end tourism experiences.
TFOC to Introduce Asia’s First ‘City-as-your-showroom’ Concept
One of the biggest highlights of The Festival of Connoisseurs (TFOC) is the introduction of Asia’s first-ever “City-as-your-showroom” concept. Unlike traditional exhibitions held within a single venue, this innovative model will extend luxury showcases and business experiences across multiple iconic landmarks and premium locations throughout Hong Kong.
The concept is designed to transform the entire city into an immersive luxury exhibition destination, offering international visitors unique experiences across hospitality, tourism, entertainment, shopping, and lifestyle sectors.
The initiative is expected to enhance Hong Kong’s global image as a premier destination for luxury tourism and international exhibitions.
Hong Kong Strengthens Position as Global MICE Hub
The partnership between HKTB and Informa Markets is expected to significantly strengthen Hong Kong’s role as a leading global meetings, incentives, conferences, and exhibitions (MICE) destination.
According to Dr Peter Lam, the collaboration highlights Hong Kong’s strategic importance as a “super-connector” and “super value-adder” between Mainland China and international markets.
The project is also expected to drive growth in Hong Kong’s luxury tourism sector by attracting premium international brands, luxury buyers, investors, and affluent travelers to the city.
Informa Markets Expands Luxury Exhibition Presence in Asia
Informa Markets has maintained a strong presence in Asia for more than three decades, with Hong Kong serving as a major regional hub for its global exhibitions business.
Margaret Ma Connolly stated that the partnership will combine Informa’s international luxury exhibition expertise with Hong Kong’s strong tourism and business infrastructure to establish Asia’s definitive luxury show platform for the long term.
The company aims to leverage its global network, resources, and event management expertise to position TFOC as one of the most influential luxury exhibition platforms in the world.
TFOC to Become Annual Flagship MICE Event from 2026 to 2028
Under the agreement, Hong Kong will host The Festival of Connoisseurs (TFOC) annually from 2026 to 2028. The event is expected to evolve into a flagship international MICE platform with growing global participation and industry influence.
The annual event will combine luxury exhibitions, networking experiences, tourism activities, and lifestyle showcases, creating new business opportunities for luxury brands and international exhibitors.
The initiative is expected to generate significant economic benefits for Hong Kong’s tourism, hospitality, retail, and events sectors.
Luxury Sectors Covered by The Festival of Connoisseurs
The Festival of Connoisseurs (TFOC) will showcase multiple luxury lifestyle sectors and premium industries, attracting elite global brands and high-net-worth audiences.
Key Sectors Include
- Supercars
- Luxury Yachts
- Haute Jewellery and Horology
- Luxury Travel Experiences
- Private Aviation
- Fine Dining
- Rare Spirits and Premium Beverages
- Art and Collectibles
- Luxury Real Estate and Properties
- Wellness and Lifestyle Products
The broad industry coverage is expected to position TFOC as one of Asia’s most prestigious luxury business and lifestyle events.
Collaboration with Major International Luxury Exhibitions
As part of the agreement, HKTB will also collaborate with Informa Markets at several internationally renowned luxury exhibitions and events around the world.
International Luxury Events Include
- Monaco Yacht Show
- Palm Beach International Boat Show
- Fort Lauderdale International Boat Show
- Jewellery Arabia
- Top Marques Monaco
This global collaboration is expected to increase Hong Kong’s international visibility within the luxury tourism and premium exhibitions market.
Boost for Hong Kong Tourism and Luxury Economy
The launch of The Festival of Connoisseurs (TFOC) is expected to provide a major boost to Hong Kong’s tourism industry and luxury economy. By attracting affluent travelers, international exhibitors, investors, and premium brands, the initiative will support growth across multiple sectors including hospitality, retail, dining, transportation, and entertainment.
The partnership also aligns with Hong Kong’s long-term strategy to strengthen its reputation as a world-class destination for international business events and luxury tourism experiences.
Conclusion
The partnership between the Hong Kong Tourism Board and Informa Markets marks a significant milestone in the development of Asia’s luxury MICE and tourism industry. Through the launch of The Festival of Connoisseurs (TFOC), Hong Kong aims to position itself as a global destination for premium exhibitions, luxury tourism, and international business networking.
With its innovative “City-as-your-showroom” concept, participation from leading global luxury sectors, and collaboration with internationally recognized exhibitions, TFOC is expected to redefine the future of luxury business events in Asia from 2026 onwards.
