Exhibition technology provider Visit by GES has unveiled its latest innovation, Touchpoints, a smart engagement solution designed to help exhibitors and event organisers capture valuable visitor interest that often goes unnoticed on exhibition floors.
New Technology Enhances Visitor Engagement at Trade Shows
Touchpoints introduces a new generation of interactive engagement tools that enable exhibitors to connect with visitors beyond traditional face-to-face conversations. The solution leverages NFC-enabled smart badges, allowing attendees to simply tap designated Touchpoints placed throughout exhibition stands to instantly access digital content such as product information, brochures, presentations, videos, and marketing materials.
This seamless interaction creates a more engaging visitor experience while simultaneously capturing valuable data for exhibitors.
Bridging the Gap Between Visitor Interest and Lead Capture
One of the biggest challenges faced by exhibitors is the inability to capture interest from visitors who browse displays but do not initiate direct conversations. Visit by GES developed Touchpoints to address this gap by converting passive interest into measurable engagement.
Each interaction provides exhibitors with detailed insights into visitor preferences, product interests, and engagement behaviour, enabling more effective lead generation and follow-up opportunities after the event.
Real-Time Data and Event Intelligence for Organisers
Touchpoints forms part of Visit by GES’s comprehensive event intelligence ecosystem, which integrates registration management, visitor engagement, lead capture, and advanced analytics into a single platform.
By tracking visitor interactions in real time, organisers gain deeper visibility into attendee journeys, traffic patterns, and engagement levels across exhibition spaces. These insights help improve event planning, exhibitor satisfaction, and overall event performance.
Digital Content Access Creates a Seamless Visitor Experience
The new solution also enhances convenience for attendees by eliminating the need to collect printed brochures and marketing materials. All content accessed through Touchpoints is stored digitally and made available through a personalised post-event portal.
Visitors can revisit exhibitor information, product details, and presentations long after the exhibition has ended, ensuring a more organised and sustainable event experience.
Supporting Sustainability and Paperless Exhibitions
As the exhibitions industry increasingly embraces sustainability initiatives, Touchpoints contributes to reducing paper consumption by replacing traditional printed collateral with digital alternatives.
The technology aligns with the growing trend toward environmentally responsible events while helping exhibitors reduce printing costs and improve content accessibility.
Data-Driven Engagement Shaping the Future of Exhibitions
The launch of Touchpoints reflects the exhibitions industry’s growing focus on data-driven engagement, personalised visitor experiences, and measurable event outcomes. Organisers and exhibitors are increasingly seeking technologies that provide actionable insights and demonstrate clear return on investment (ROI).
By combining visitor convenience with advanced analytics and lead generation capabilities, Touchpoints is expected to play a significant role in shaping the future of exhibition engagement and event technology.
As trade shows and exhibitions continue to evolve, solutions like Touchpoints are helping industry stakeholders better understand visitor behaviour, strengthen exhibitor connections, and maximise business opportunities across the event ecosystem.
