São Paulo, Brazil: Germany-based exhibition organiser YONTEX has announced the launch of drink technology Brasil 2027, a new international trade fair dedicated to the beverage and liquid food industry in South America. The inaugural edition will be held from 21–23 September 2027 at Distrito Anhembi, São Paulo, bringing together manufacturers, technology providers, suppliers, and industry professionals from across the global beverage production value chain.
To establish the event in one of the world’s most dynamic beverage markets, YONTEX has partnered with NürnbergMesse Brasil, a leading trade fair organiser with extensive regional expertise and strong industry connections throughout Brazil and South America. The collaboration aims to create a comprehensive business platform that promotes innovation, investment, and knowledge exchange across the beverage and liquid food sectors.
The launch of drink technology Brasil marks a significant milestone in YONTEX’s international growth strategy and builds upon the success of drink technology India. The Brazilian edition will be organised every two years and is expected to become a key meeting point for industry stakeholders seeking access to emerging opportunities in Latin America.
According to Rolf Keller, Managing Director of YONTEX, Brazil represents a market with substantial growth potential and a strong appetite for investment. He noted that the beverage and liquid food industries across Brazil and neighbouring countries are undergoing rapid transformation, creating demand for advanced technologies, efficient production systems, and innovative solutions.
Brazil remains one of the most influential beverage markets worldwide. The country accounts for nearly 25% of Latin America’s non-alcoholic beverage consumption and produces approximately 29 billion litres annually, making it the sixth-largest beverage market globally. It is also recognised as the world’s third-largest beer producer while maintaining significant markets for spirits, wine, and other alcoholic beverages.
Growth in emerging beverage categories is expected to further strengthen the market. Functional beverages, ready-to-drink (RTD) products, energy drinks, and health-focused beverages continue to gain popularity among consumers. Industry forecasts indicate that the functional beverage segment could achieve an average annual growth rate of 8.75% between 2025 and 2030. Within the alcoholic beverage sector, premiumisation trends, product innovation, and increasing consumer demand for premium beer, spirits, and RTD offerings are driving new investments.
drink technology Brasil 2027 will adopt the successful format of the globally recognised drinktec exhibition, showcasing the entire beverage and liquid food production chain under one roof. Exhibitors will present solutions covering processing technologies, packaging systems, ingredients, automation, logistics, quality control, and sustainable manufacturing practices.
The event is also expected to benefit from the evolving EU-Mercosur Agreement, which includes the gradual reduction of tariffs on machinery and industrial technologies. This development is anticipated to create new opportunities for technology transfer, trade partnerships, and business collaboration between Europe and South America.
Highlighting the importance of the partnership, Keller stated that NürnbergMesse Brasil’s local market knowledge combined with YONTEX’s international industry expertise provides the ideal foundation for establishing a successful long-term exhibition platform in the region.
João Paulo Picolo, Managing Director of NürnbergMesse Brasil, added that the Mercosur Agreement is expected to generate fresh momentum for investment, innovation, and cooperation between European and South American companies, creating additional opportunities for businesses operating throughout the beverage industry.
With strong market fundamentals, growing consumer demand, and increasing international trade opportunities, drink technology Brasil 2027 is poised to become one of South America’s leading trade fairs for beverage and liquid food production technologies. The exhibition is expected to play a key role in fostering innovation, supporting industry growth, and strengthening cross-border collaboration across the global beverage sector.
