Music application firm JioSaavn has designated former Amazon Music director and entertainment industry veteran Sahas Malhotra as its new CEO.
Sahas Malhotra, the CEO of Jio-Savan has great fascination in developing new business models & revenue streams for content monetization, worldwide.
He has in-depth information& experience across the areas of – Mobile Worth Added Services, Online Music, Online Vide Promoting, Licensing, Partnership, Media Planning & Purchasing, Music Publishing, TV, Print & Radio Marketing, Social Media Marketing, Online Advertising and Film Marketing
Previously, Sahas Malhotra worked for Sony Music India and Tips Businesses. He was the business chief at Tips Music and the marketing chief for Tips Film Production at Tips Industries.
Sahas will manage the organization’s efforts in a rapidly changing and dynamic Indian market from the organization’s central command in Mumbai. Sahas brings more than 24 years of elaborate experience in media industry, in building teams, film promoting, music P&L management, authorizing, media planning, music publishing and item the executives,” JioSaavn said in a proclamation.
Established in 2007 as Saavn, JioSaavn is an audio streaming service for South Asian music and specialists. In March 2018, Reliance Industries Limited (RIL) procured a greater part stake in the firm.