Introduction to Tourism Expo Japan 2026
Tourism Expo Japan 2026 is one of Japan’s major international tourism exhibitions, bringing together tourism boards, destinations, travel agencies, hotels, airlines, transport companies, technology providers, and other organizations connected with the global travel industry. The 2026 edition is scheduled for September 24–27, 2026, offering dedicated days for tourism professionals and press as well as the general public. The official event information confirms that the 2026 edition will be held at Tokyo Big Sight in Tokyo, Japan, not INTEX Osaka.
The theme for Tourism Expo Japan 2026 is “The Changing Nature of Travel.” The event focuses on how technology, culture, changing lifestyles, sustainability, and diverse traveler preferences are reshaping tourism. It is designed to create opportunities for business meetings, destination promotion, consumer engagement, networking, and the discovery of new tourism trends.
Tourism Expo Japan 2026 Date
The official Tourism Expo Japan 2026 dates are Thursday, September 24, 2026, through Sunday, September 27, 2026. September 24 and 25 are designated as trade and press days, while September 26 and 27 are public days. This four-day structure allows tourism professionals to conduct business meetings before the exhibition opens fully to consumers.
On Thursday, September 24, and Friday, September 25, the exhibition is scheduled from 10:00 AM to 6:00 PM for trade and press visitors. On Saturday, September 26, the public can visit from 10:00 AM to 6:00 PM, while Sunday, September 27, runs from 10:00 AM to 5:00 PM. Visitors should check the official schedule before traveling because individual programs may be subject to change.
Tourism Expo Japan 2026 Venue
A key point for visitors planning their trip is the official venue. Tourism Expo Japan 2026 will take place at Tokyo Big Sight, located at 3-11-1 Ariake, Koto-ku, Tokyo 135-0063, Japan. The event’s official English and Japanese websites both identify Tokyo Big Sight as the 2026 venue.
Although the information in your brief mentions INTEX Osaka, Osaka, Japan, that venue does not match the official Tourism Expo Japan 2026 listing. INTEX Osaka should therefore not be published as the venue for this event unless you are referring to a different tourism exhibition. The official source confirms Tokyo Big Sight for Tourism Expo Japan 2026.
Tourism Expo Japan 2026 Organizer
Tourism Expo Japan 2026 is organized by three major Japanese tourism organizations: the Japan Travel and Tourism Association, the Japan Association of Travel Agents (JATA), and the Japan National Tourism Organization (JNTO). The event also receives special cooperation from the All Nippon Travel Agents Association.
The combination of these organizations gives the exhibition a broad industry platform covering domestic tourism, inbound tourism, outbound travel, destination marketing, travel trade, and regional tourism development. The organizers position Tourism Expo Japan as a comprehensive event designed to support the growth of tourism and regional economies.
Tourism Expo Japan 2026 Ticket Price
For consumers, Tourism Expo Japan 2026 will be open on September 26 and 27. The published admission pricing states that the advance general admission ticket is JPY 1,200 including tax, while the same-day ticket is JPY 1,500 including tax. Elementary-school-age children and younger can enter free when accompanied by a guardian. Students can also enter free subject to advance registration and presentation of a valid student ID.
The first two days, September 24 and 25, are reserved for industry and press activities and are not open to ordinary public visitors. This distinction is important for international travelers and tourism professionals planning their attendance.
Tourism Expo Japan 2026 Exhibitors
The exhibitor profile of Tourism Expo Japan 2026 covers a wide range of organizations involved in the tourism ecosystem. The official exhibitor search allows visitors to search participating organizations by exhibition area, category, country code, and exhibitor name.
Exhibitor categories include tourism bureaus and embassies, airlines and aviation companies, airports, railways, tourism associations, destination management organizations, municipalities, hotels, accommodation providers, IT companies, travel agencies, tour operators, car rental companies, cruises, media organizations, online travel businesses, educational institutions, food and beverage companies, and DX-related organizations.
Examples visible in the 2026 exhibitor listings include the Tokyo Metropolitan Government, Kyoto, Cabinet Office, Ministry of Land, Infrastructure, Transport and Tourism, JCB, and Hawai’i Tourism Japan. Hawai’i Tourism Japan’s listing also includes numerous hospitality and tourism-related sub-exhibitors.
This broad exhibitor mix makes Tourism Expo Japan 2026 relevant not only to conventional travel businesses but also to companies working in hospitality technology, destination marketing, transportation, digital transformation, regional development, experiential tourism, and tourism services.
Tourism Expo Japan 2026 Exhibition Highlights
The exhibition is expected to showcase domestic and international destinations alongside travel experiences, cultural attractions, food, hospitality, transportation, and tourism technology. The official event description emphasizes the opportunity to discover destinations from around the world and different parts of Japan under one roof.
The 2026 theme, “The Changing Nature of Travel,” reflects the transformation taking place across the tourism sector. Digital technology, changing consumer values, new lifestyles, sustainable tourism, and experience-focused travel are becoming increasingly important. Tourism Expo Japan 2026 provides a platform where these developments can be presented to industry professionals and travelers.
Tourism Expo Japan 2026 Schedule
The Tourism Expo Japan 2026 schedule begins with trade and press activities on September 24. The first day provides tourism professionals and media representatives with opportunities to explore exhibitors, attend programs, conduct meetings, and gather industry information. September 25 continues the professional program before the exhibition moves into its public-focused weekend.
On Saturday, September 26, the exhibition becomes accessible to general visitors from 10:00 AM to 6:00 PM. The final day, Sunday, September 27, runs from 10:00 AM to 5:00 PM. The official organizer notes that program details and schedules may be changed, so attendees should verify the latest information before visiting.
Business Meetings at Tourism Expo Japan 2026
Business networking is an important part of Tourism Expo Japan 2026. The event is designed to bring tourism businesses and destination representatives together for professional discussions and business meetings. Buyer registration and appointment matching are included in the event’s preparation schedule, demonstrating the exhibition’s focus on business-to-business connections.
The organizer’s schedule indicates that buyer registration for business meetings opened in June, while appointment matching for reserved business meetings began in July. The deadline for buyer registration is September 16, 2026, with business meeting matching finalized around the same period.
Travel Technology and Innovation
Technology is another important element of Tourism Expo Japan 2026. Modern tourism increasingly depends on digital booking systems, online travel platforms, digital marketing, location services, automated translation, data, and other technology solutions. The exhibition provides opportunities for tourism businesses to explore these developments and understand how technology can improve the visitor journey.
Travel technology is especially important as travelers increasingly research destinations online, compare experiences, book services digitally, and expect personalized travel experiences. Exhibitors working in IT, DX, online travel, and digital marketing can therefore find valuable networking opportunities at the exhibition.
Sustainable Tourism and Regional Revitalization
Sustainability and regional revitalization are also central themes within the broader objectives of Tourism Expo Japan 2026. Tourism can contribute to regional economies by increasing visitor spending, supporting local businesses, creating employment, and promoting cultural resources.
The event brings together destinations and organizations interested in developing tourism while highlighting regional attractions and local experiences. This creates an opportunity for municipalities, tourism organizations, destination management bodies, and businesses to promote less-known destinations and encourage more diversified travel patterns.
Concurrent Events at Tourism Expo Japan 2026
Alongside Tourism Expo Japan 2026, visitors will also find related events. The official event outline identifies the VISIT JAPAN Travel & MICE Mart (VJTM) 2026, organized by JNTO, as a jointly held event. The event will take place at Tokyo Big Sight’s West Exhibition Building, West Hall 1.
The Travel Solutions Exhibition 2026 will also be held concurrently, with its schedule listed for September 24 and 25. This creates additional opportunities for industry professionals interested in tourism technology, business solutions, and new approaches to travel management.
Why Attend Tourism Expo Japan 2026?
There are several reasons for tourism professionals, travel companies, destination marketers, hotel operators, and travel enthusiasts to attend Tourism Expo Japan 2026. For professionals, the exhibition provides access to destinations, suppliers, tourism organizations, technology companies, and potential business partners.
For consumers, the public days provide an opportunity to explore destinations, learn about travel experiences, discover regional cultures, and engage with tourism organizations. The exhibition also provides an environment where travelers can gain inspiration for future domestic and international trips.
Tourism Expo Japan 2026 for International Visitors
International visitors can use Tourism Expo Japan 2026 as an opportunity to understand the Japanese tourism market and connect with organizations involved in inbound and outbound travel. Since the exhibition brings together domestic Japanese destinations and international tourism participants, it provides a broad overview of current travel opportunities.
International travel companies can also use the event to identify Japanese partners, understand destination marketing strategies, and explore opportunities for collaboration. For businesses targeting Japanese travelers, the exhibition can be particularly valuable because it provides direct access to tourism industry stakeholders.
Tourism Expo Japan 2026 Exhibition Booths
Companies interested in exhibiting at Tourism Expo Japan 2026 should note that the official exhibitor application period has closed. The published exhibition guide lists standard and space-only booth fees for different application periods. The regular fee for a 9-square-meter standard booth was JPY 643,500 including tax, while the regular space-only fee was JPY 579,700 including tax.
These figures relate to exhibitor participation rather than visitor admission. Businesses planning for future editions should consult the organizer for updated booth specifications, application deadlines, sponsorship opportunities, and participation costs.
Tourism Expo Japan 2026: Key Event Information
For quick reference, Tourism Expo Japan 2026 will be held from September 24 to September 27, 2026 at Tokyo Big Sight, Tokyo, Japan. Trade and press days will run on September 24 and 25 from 10:00 AM to 6:00 PM. Public days will be September 26 from 10:00 AM to 6:00 PM and September 27 from 10:00 AM to 5:00 PM.
The public admission price is JPY 1,200 for an advance ticket and JPY 1,500 for a same-day ticket. Children of elementary-school age and younger can enter free with a guardian, while students can enter free under the stated registration and identification conditions.
Conclusion
Tourism Expo Japan 2026 is set to provide a major meeting point for the international and Japanese tourism industries. With destinations, travel companies, tourism organizations, hospitality businesses, transportation providers, technology companies, and regional organizations participating, the event offers a comprehensive view of the changing tourism landscape.
The four-day event combines professional business meetings with public-facing tourism promotion, making it relevant to both industry professionals and travelers. With its 2026 theme, “The Changing Nature of Travel,” Tourism Expo Japan 2026 will highlight how technology, sustainability, culture, experiences, and changing traveler expectations are influencing the future of tourism.
For anyone planning to attend, the most important correction to the supplied event details is the venue: Tourism Expo Japan 2026 is officially scheduled at Tokyo Big Sight in Tokyo, not INTEX Osaka. The official dates remain September 24–27, 2026, with public access on September 26 and 27.
